Digital Account Executive

  • Job Reference: 00000329-1
  • Date Posted: 8 October 2021
  • Recruiter: Nexstar Inc.
  • Location: Youngstown, Ohio
  • Remote Working: Some remote working possible
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent

Job Description

Are you ready for a dynamic, fast paced digital media position?  Are you passionate about creating unique client solutions through digital media?  Nexstar Media Inc. is looking for an innovative, creative, talented, and customer-oriented sales professional with knowledge of digital media.  We are looking for a business development professional to grow and maintain our digital media revenue.  If you have this background, we want to talk to you.  Nexstar Media Inc. offers the best product mix in digital advertising in the area with award winning products and leading local websites, WKBN.com, WYTV.com, MyValleyTributes.com, and MyValleyDeals.com.  Assist in the growth of our additional digital products such as video and display advertising, search engine optimization and marketing, OTT and more. Requirements & Skills:

 

JOB SUMMARY:

The Digital Account Executive (DAE) must demonstrate a passion for digital advertising and possess a creative and dedicated approach to uncovering new digital media opportunities with local clients. The DAE will report to the station Digital Sales Director and will be responsible for aggressively pursuing digital media advertising sales to local businesses. The DAE will sell our local suite of digital products including but not limited to wkbn.com, wytv.com, myvalleytributes.com, myvalleydeals.com, and myvalleydining.com.  The DAE will also work directly with our Internet Digital Specialist on account management of other digital accounts.

 

Principal Duties & Responsibilities:
* Generate new leads by making cold calls, calling on inactive accounts, prospecting new business opportunities while

    maintaining strong relationships with existing accounts.
* Identify and understand the clients' advertising needs and develop ideal marketing solutions.
* Create and deliver customized sales presentations in person, via phone and/or via webinars.
* Drive sales growth within assigned territory.
* Meet or exceed sales goals by utilizing creative resources to achieve results.
* Provide creative and innovative solutions for customers utilizing industry trends, selling techniques and digital product

   knowledge.

 

Specialized Knowledge/Skills/Abilities:
* Understand competitors; continue education and awareness of digital media trends.
* Ability to obtain customers by cold calling, networking, prospecting, and successful negotiations.
* Ability to make decisions and solve problems, while collaborating with teammates, utilizing all resources available.
* Strong oral, problem solving, communications, writing, negotiation and presentation skills.
* Must be well organized, display a professional demeanor, exude high energy and show attention to detail.
* Must be a confident, flexible, multi-tasker, and be able to work independently.

 

Education/Experience: Bachelor's degree preferred. 1+ years of Digital or Media Sales experience preferred and demonstrate sales methodologies.

 

Training/Equipment: Comprehensive working knowledge of digital media, internet properties, inventory, and sales tools.

 

Work Environment/Mental/Physical Requirements: Must be able to juggle multiple tasks from multiple sources at one time and will work on multiple projects simultaneously in a fast-paced office environment. Some travel may be required on an occasional basis.

 

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

********* EOE/MINORITIES/FEMALES/VETERANS/DISABLED *********

REVISED: 05/12/2021

Apply online at http://www.wkbn.com/about-us/work-for-us